Twitter announced Wednesday that it is testing a new advertising system that will scan your account information to serve targeted promoted tweets.
The effort aims to make ads more relevant, Twitter said in a blog post, and users can opt out.
How will it work? Twitter said a local florist, who might want to offer a special Valentine's Day to people on Twitter.
To ensure that the tweet is seen by those who could really benefit from the transaction, "the store can share with us a scrambled e-mail unreadable (hash) or information about browser (a browser cookie ID) "Twitter said." We can then respond with information on the accounts to show a Promoted Tweet with the offer of Valentine's Day. "
Twitter said that "most of the other companies" do the same thing, and promised not to provide partners with information about the user that they have not already.
If you do not want to participate, go to the account settings and uncheck the box next to "Promoted content" (above). Browser information will not be passed on to those who "do not track" technology is enabled.
The move comes about two months after Twitter has opened its advertising platform for all U.S. users.
Twitter first announced its advertising platform Promoted Tweets in April 2010. At the time, he teamed with several specific advertisers, including Best Buy, Bravo, Red Bull, Sony Pictures, Starbucks and Virgin America. If you happened to find these brands on Twitter, the best search result would be an announcement of these sponsors. Promoted tweets have been added to the schedule next year.
Promoted accounts also appeared in 2010, which added to the advertisers "Who to follow" Twitter list of suggestions, followed brand pages. Last year, Twitter expanded ads for mobile applications.
Posted By Lotfi Ben Taleb
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