Apple announced earlier that they are working on something big that will be revealed later this year. We are still waiting for the breaking news to come out. A new report shows that Apple has worked on ad-skipping technology for its TV programs.
This is definitely bad news for the cable companies and their advertisers but many customers will be pleased because ads can be really boring sometimes. This is good news for the rumor mill just to see that something is happening with this future TV set-top box.
Jessica Lessin is the reporter who said that Apple has met with cable companies, to tell them about this service that will be used for enabling TV watchers to skip the advertising commercials. She also said that this will be included into a "premium" service that Apple TV owners could subscribe to.
Apple's TV set-box remains limited to pre-recorded content, instead of streaming live channels. It has been said that Apple has been working on a solution to bring live content programming but only for their live presentations and concerts. Plenty of rumors have suggested that Apple is set to expand its business to offer a subscription plan that will surpass its present selling of content plans. This company will become a rival with other cable companies, whose streaming service subscription packages have been purchased by many users. For this to be even more intruding, other sources have claimed that Apple has negotiated with Time Warner Cable to add some live channels to its set-box.
Implementing this service would not make Apple the first company to offer skipping ads on TV programs. ReplayTV and TiVo have offered this feature for its customers, for some time. Recently, Hopper and Dish companies both implemented skipping commercial blocks but this feature is limited to certain programs and has raised a few legal suits from major broadcasting networks, which are saying that this violates the copyright law.
Apple has declined to comment on these rumors about the service being offered and as soon as they publish an updated report we will pass it on.
Other Apple rumors, you may be interested in knowing about, are saying that Apple will release three iPhones this year: iPhone 5S, iPhone Mini and iPhone with bigger screen. It's said that they will upgrade the iPad and iPad Mini line with two new versions. We have already seen the iOS 7 preview for developers and new MacBook Air revealed.
Posted By Lotfi Ben Taleb
Tunisian Blogger obsessed with technology news and innovations around the world. contact me
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